How are you creating new revenue sources?

What do you do if you have a winning ticket?

Where do the profits go?

Ask Away – Atlantic Lottery

The Ask Away campaign sought to connect players to Atlantic Canada's Lottery through clarifying the often complex financial side of the organization. A major part of this campaign was a series of animated shorts that answer questions posed by real Atlantic Canadians. We made sure to clearly communicate the information in a colorful, humble and spirited voice befitting the four Atlantic Provinces. 

The project was featured in Communication Arts, was a finalist in The One Show, and winner of a FWA.

Role: Director, Art Director, Designer
Team: Raul Villalobos, Ben Chaykin, Camille Durrand, Jessica Katona, Ashley Neives, Matt Mulder