Imagine – Anti Defamation League
To help celebrate the Anti-Defamation League’s 100th year, we crafted a story that invites viewers into a world without hate. For the past 100 years, the Anti-Defamation League has been advocating for tolerance. In partnership with Publicis Kaplan Thaler, we set out to tell a story that would honor the ADL’s mission and spark the imagination of our viewers. The result is a glimpse into a world where our most inspiring leaders were never cut down by hate. The video was featured across dozens of media outlets including Huffington Post, AdWeek, Mashable, and MTV.com. It was YouTube’s 9th most watched in March 2013 and has surpassed one million views.
Role: Director, Art Director
Team: Morgan Henry, Koji Minami, Ryan Gagnier, Matt Mulder, Slavka Kuehn
Produced By: Digital Kitchen
Agency: Publicis Kaplan Thaler